World’s largest sportswear retailer pivots a premium shopping experience and digital growth with Headless Commerce.

Dentsu World Services engineered a premium shopping experience (PSE) for the world’s leading sportswear brand and fast-tracked its global market development program. Leveraging dentsu’s Headless Commerce capabilities, we integrated all aspects of brand & commerce (CRM, social, tech platforms, etc.) to create a modern SFCC platform with scalable headless architecture. This new dynamic ecosystem was personalised for a diverse user base and benefited both the client and the customer.

Challenges

· Client managed primary markets and local vendors/franchise managed emerging markets.

· Higher operating costs.

· Inconsistent digital consumer shopping experience.

· Slow e-commerce growth.

· Low website traffic.

Ticket to Growth

• Created a new storefront on SFCC global code base.

• Replaced local vendors to comply with local deviation and language.

• Active involvement of global PIM, OMS, SFSC, SFMC.

• Leveraged Glass Headless Commerce framework for campaigns & content via Tridion.

What we Achieved

· Headless Commerce global roll-out

· 70% Increased efficiency per roll-out

· 7 Websites launched in 4 geographies

· Optimized campaigns to increase digital consumer engagement.

· Markets benefitted from global tools and feature enhancements.

· Optimal & consistent shopping experience across all touchpoints.

· Reduced maintenance expenditure.

If you have any questions on Headless Commerce or interested in connecting with our Commerce experts, please leave a message below. We will reach out to you.