Composable Commerce: A Holistic Approach to Build E-commerce Tech Ecosystem

Conventional marketing platforms provide a one-size-fits-all approach from a single vendor. Many of them include all of the essential features for setting up and running an e-commerce site.

The initial wave of e-commerce, when firms went online for the first time and customers needed basic, uniform experiences, worked quite well for companies.

Companies re-construct their technology and migrate away from old commercial platforms to keep pace with fast-changing customer habits and expectations and not differentiate and innovate in a saturated online market.

Meanwhile, the requirement to swiftly innovate and adapt marketing and retailing means that outdated setups that rely on a single code base for testing and deployment are no longer viable.

Adopting one of these platforms today may be acceptable for a start, but it will force you to “fit” your business requirements to the architecture, limiting your company’s potential to compete. This is where the composable commerce movement comes in.

The terminology composable commerce

Composable Commerce is a contemporary strategy that enables e-commerce teams to pick and construct multiple business “best breed” solutions to meet their specific business needs.

The composable business uses modern technology and approaches such as MACH (microservices, APIs, cloud and headless) and JAMstack interfaces (JavaScript, APIs & Markup) to adapt today, in the future, to rapidly evolved market dynamics, rather than attempting to coerce the classic out-of-the-box e-commercial features and functions for your needs.

The evolution of composable commerce is bringing a better consumer experience

Composable commerce welcomes individuality, difference, and knows that “all-fit functionality” is not sufficient. The process of composability allows you to select and assemble features to meet your company’s specific needs. Let us not confound that we remain alone with only a handful of suppliers on an empty canvas. This new method is a web of supplier-based technology that stresses the support, dependability and security of a vendor all around the clock.

To provide all functions that you have traditionally received solely from the same e-commerce platform, the composable commercial design fundamental leverages’ best of all business services. This new strategy uses the different suppliers, which supply far more robust functions than depending on one vendor to deliver a universal feature that is suitable for everyone.

Business benefits: Facilitate complicated business requirements to be met with precise control and precision.

Technical benefits: To use current technologies to lower expenses and enhance operational efficiencies such as system administration and personnel.

Key tenets of composable commerce

The approach of composable commerce assures that the technology that you employ today may be extended to suit the expectations of the future. A specific component can seldom meet the needs of a company in the long run entirely. This tactic is a transition from the deployment of whole e-commerce platforms to the creation of user-focused solutions from smaller apps or components from multiple suppliers.

Modular

Composable business solutions incorporate easy-to-use interfaces and SDKs, which can be built on to produce extra features rather than the typically inflexible platforms. The composable commerce method is entirely modular and may be implemented separately from any component.

Open

This method allows you to build the finest breed assets from several suppliers instead of depending on a single vendor’s platform. This releases the burden of monolithic background codes and segregated client experiences.

Business-centric

Composable commerce allows you to customize your front end to meet user expectations, but it also necessitates a business-centric strategy that allows business and IT teams to collaborate.

The question

The biggest question that comes to the mind of every business would be whether they buy it or build it. Growing buying habits and advances in technology present e-commerce businesses with numerous problems. The optimal e-commerce platform is continuously developing to offer a high ROI, ranging from picking the correct e-commerce platform to evaluating the factors that influence the profitability of e-commerce.

Instead of depending on a monolithic platform, composable commerce recommends using a “build” strategy, which encourages you to create your e-commerce solution by combining great and suitable elements. Consider Shopify, which offers a variety of pre-packaged connectors to help you build a complete customer experience. Composable commerce takes this concept and expands it to construct a modular e-commerce framework that meets customer standards across various endpoints.

The purchasing method, or the replacement of your traditional infrastructure with a new and sophisticated platform, may be short-term, but it will never be necessary. Eventually, what is new will be obsolete, and your fundamental business logic cannot keep being replaced one by the other. However, there are some benefits of early adoption.

Adopting benefits

• Because technical teams are only required to engage in precise microservices, they can contribute to wider corporate objectives instead of monolithic systems.
• Flexible layout to develop new features for companies.
• To build valuable solutions, there has to be more synchronization between business executives and technology players.

Wrapping up

There are many excellent reasons to adopt an approach that allows for some composability, but there are also some disadvantages. Make sure you have a 360-degree perspective of your business needs, internal and external development capabilities, and how any technology could influence your business or operations before making any technological decisions.

Dentsu World Services has the platform’s philosophy of openness. Whenever you need to avail of our services, kindly contact us, our representative will be there to hear you.

For any commerce-related queries please reach out to Amit.Pandey1@dentsu.com